Have you ever hit a roadblock during a marketing brainstorming session, where ideas just seem to stall or fail to ignite that spark of innovation?

It’s a common challenge for marketers: finding fresh, creative solutions under tight deadlines and constant pressure. Traditional brainstorming can often feel stale and unproductive, leaving teams searching for that elusive “aha” moment.

That’s where generative AI steps in, offering a new way to invigorate and transform the creative process.

Today, we’re diving into how AI can revolutionize brainstorming and collaboration in marketing with Katie Richman, a leading expert in AI applications and a passionate ChatGPT-4o advocate. Katie brings a wealth of experience from her work at Loud Labs and her extensive background in technical program management and AI. She’s here to share how AI can help overcome the common pitfalls of brainstorming, leading to more effective and innovative marketing strategies.

AI in Marketing: Unpacked host Mike Allton asked Katie Richman about:

✨ Enhancing Brainstorming with AI: Discover how generative AI tools like ChatGPT-4o can transform traditional brainstorming sessions.

✨ Practical Examples and Benefits: Learn about real-world applications and unexpected benefits of using AI in creative processes.

✨ Future of AI in Creativity: Get insights into the evolving role of AI in enhancing human creativity and best practices for integration.

Learn more about Katie Richman

• Connect with Katie Richman on LinkedIn
• Connect with Katie Richman on Twitter

Resources & Brands mentioned in this episode

• Loud Labs
• TechNormal, Katie’s Blog
• NVIDIA
• Partnering with AI Throughout the Partnership Journey w/ Katie Richman
• The Game Is Changing: Generative AI in Marketing with Katie Richman
• Panel Discussion: Generative AI And Its Impact On Your Role In Marketing
• Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina
• Agency Summit ’24
• Adapt or Be Left Behind: AI’s Marketing Revolution Awaits
• Explore past episodes of the AI in Marketing: Unpacked podcast

SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/creative-sparks-using-ai-for-effective-marketing-brainstorming-sessions/

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Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he’s delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

Music by Tokay.