Do you play Marketing Moneyball? Are certain channels being overlooked or underlooked? Following up on a recent article written by Dr Grace Kite on Marketing Week, Jess Nickerson and Andy Pondillo give their take on constructing an efficient media mix.

https://www.marketingweek.com/think-of-your-media-mix-like-moneyball-if-you-want-to-find-success/

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