SUMMARY

In this conversation, Steve Turney interviews Kathy Gaughran, the senior marketing strategist from Healthcare Success, about the shifts in the mental health space and the importance of addressing mental health stigma. They discuss the value of influencers in the mental health journey and the role of shame in seeking help. Kathy shares her personal experience with bipolar disorder and addiction and emphasizes the need to treat the whole person. They also talk about the work of Healthcare Success in helping mental and behavioral health organizations with marketing strategies.

TAKEAWAYS

• There have been significant shifts in the mental health space, and addressing mental health stigma is crucial.
• Influencers play a valuable role in helping individuals struggling with mental health to seek help.
• Shame is often associated with mental and behavioral health, which can hinder individuals from seeking treatment.
• Treating the whole person is essential in addressing addiction and mental health issues.
• Healthcare Success provides marketing strategies to help mental and behavioral health organizations reach their target audience.

CHAPTERS

00:00 | Introduction and Common Ground

00:32 | Shifts in the Mental Health Space

01:25 | The Role of Influencers in the Mental Health Journey

02:15 | Overcoming Shame in Seeking Help for Mental and Behavioral Health

02:40 | Treating the Whole Person: Addiction and Mental Health

11:15 | Healthcare Success: Marketing Strategies for Mental and Behavioral Health Organizations

KEYWORDS

mental health, stigma, influencers, shame, addiction, recovery, healthcare marketing, user journey

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