SUMMARY

SUMMARY

Glenn Hadley, Senior Vice President of Strategy at Unlock Health, discusses the importance of mature storytelling in the behavioral healthcare space and the need for marketing parity with physical healthcare. He highlights the opportunity for healthcare systems and behavioral health providers to come together and share their expertise in reaching and engaging patients. Glenn also emphasizes the significance of employer brand strategy in attracting qualified staff and the shift towards a more diversified marketing mix in behavioral healthcare. He shares insights from a survey conducted by Unlock Health and Behavioral Health Business, which revealed that budget constraints and the changing search habits of patients are key challenges and opportunities in the industry.

TAKEAWAYS

• There is a need for mature storytelling in the behavioral healthcare space and marketing parity with physical healthcare.
• Healthcare systems and behavioral health providers should come together to share their expertise in reaching and engaging patients.
• Employer brand strategy is becoming increasingly important in attracting qualified staff in the behavioral healthcare industry.
• There is a shift towards a more diversified marketing mix in behavioral healthcare, with a focus on social media, programmatic advertising, and traditional marketing channels.
• Budget constraints and changing search habits of patients are key challenges and opportunities in the industry.

CHAPTERS

00:00 | Introduction and Personal Background

07:59 | Glenn’s Work at Unlock Health

13:25 | The Importance of Marketing Parity in Behavioral Healthcare

19:21 | Challenges and Opportunities in the Behavioral Healthcare Industry

26:03 | The Mental Health Marketing Conference and Unlock Health Partnership

36:11 | Trends in Behavioral Healthcare Marketing

41:31 | The Shift towards a Diversified Marketing Mix in Behavioral Healthcare

KEYWORDS

behavioral healthcare, marketing parity, storytelling, healthcare systems, patient journey, access, payment, AI, budget constraints, diversified marketing mix, employer brand strategy

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