My first real aha moment with AI in marketing was when I discovered and personalized a prompt sequence that enabled AI to help me prepare for podcast interviews, trimming my time down from two hours to just twenty minutes.

Creating effective AI prompts is an art and science that can drastically elevate the capabilities of AI models. While many are familiar with the basics, mastering advanced techniques like chain prompting and building custom GPTs can unlock new levels of functionality and precision.

If you’re looking to deepen your understanding of AI prompting and achieve greater success with your AI projects, this episode is for you.

Today, we’re joined by Ashley Gross, an expert in teaching people how to build businesses using AI. Ashley will share her advanced techniques for AI prompting, including best practices, tips for chain prompting, and insights into building custom GPTs. With her extensive background and certifications in AI and data science, Ashley is well-equipped to guide us through these advanced strategies.

AI in Marketing: Unpacked host Mike Allton asked Ashley Gross about:

✨ Mastering Chain Prompting: Learn what chain prompting is and how it can improve AI responses.

✨ Custom GPTs: Discover the process and benefits of building custom GPTs for specific business needs.

✨ Advanced Prompting Best Practices: Gain insights into best practices and advanced techniques for effective AI prompting.

Learn more about Ashley Gross

• Connect with Ashley Gross on LinkedIn

Resources & Brands mentioned in this episode

• The Prompt Community
• Let AI Help With Your Marketing Using These 5 Chain Prompts
• 50+ AI Prompts for Marketing Success
• Jasper
• Jessica Hreha
• Scott Brinker
• The MarTech Show episode on The Future of MarTech Landscape
• AI in Marketing: Are We Addressing Its Ethical Dilemmas?
• Explore past episodes of the AI in Marketing: Unpacked podcast

SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/mastering-ai-prompting-advanced-techniques-for-success/

Brought to you by The Social Media Hat – When One More Hat Is One Too Many.

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Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he’s delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

Music by Tokay.