On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the expanding responsibilities of marketers and where leaders should draw a line in the sand. Depending on the structure and lifecycle stage of the organization in question, there are countless challenges and consequences to navigate as the marketing department takes on various roles. How do great marketers balance core functions with an expanding domain of authority? Where does “giving someone to fish” win out over “teaching someone to fish?”

Takeaways:

• Marketers often find themselves taking on multiple roles and responsibilities within an organization.
• The decision to refuse additional tasks depends on the organization’s structure and the impact on marketing’s core functions.
• Clear communication and alignment within the organization are crucial to avoid over-dependence on marketing and ensure effective collaboration.
• Marketers should focus on their areas of expertise and prioritize tasks that align with their core functions.
• Balancing responsibilities and maintaining focus can lead to increased productivity and better outcomes.

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