The Building a Real ICP and Signal and Noise over a Cocktail Episode
This week, Ian and Jeff are building an ICP for a clean tech consultancy, and over a fantastic cocktail, Robert shares a thought on signal and noise.
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In the Marketing Studio this week, Jeff Clark and Ian Truscott follow their 5 f’in’ steps for building an Ideal Customer Profile, using an example of a clean-tech consulting business. They run through the following steps:
- Understand the target Industry, category, or sector
- Define the firmographics – things like company size and revenue
- Research the business goals and needs
- Discover how they solve the problem today
- Learn how they will buy our product or service
Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar to discuss signal and noise, and an astonishing story of a company that is really cranking the handle on AI-generated content.
Enjoy!
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The people:
Mentioned in this week’s episode:
- Tune in to your ICP – by Jeff Clark
- How to Rise Above Content Noise by Robert Rose
- Robert’s firm: The Content Advisory
- Robert’s podcast – This Old Marketing
Rockstar CMO:
- Monday Mojo – our monthly LinkedIn Newsletter
- The Beat Newsletter that we send every Sunday
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
- Piano Music is by Johnny Easton, shared under a Creative Commons license
- We’ll be right back by Stienski & Mass Media on YouTube
- Be the One by Dua Lipa on Spotify
Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.
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