SUMMARY  

In this conversation, Steve Turney interviews David Henderson, the Director of Marketing at MEND, a company focused on patient engagement in mental and behavioral healthcare. They discuss the challenges in accessing mental healthcare, the solutions MEND offers, and their approach to marketing in the healthcare industry. David emphasizes the importance of building authentic relationships and caring about the people they serve. They also touch on the upcoming mental health marketing conference and the value of geofencing in marketing.

TAKEAWAYS

• MEND is focused on making access to mental and behavioral healthcare accessible for everyone through their suite of patient engagement tools.
• Their tools include digital patient intake, video visits, smart scheduling, and an enhanced virtual waiting room.
• MEND aims to eliminate no-shows and improve provider utilization, ultimately improving the patient experience and revenue streams.
• In their marketing efforts, MEND prioritizes building authentic relationships and showing genuine care for the people they serve.
• They believe in the value of partnerships and supporting others in the mental and behavioral healthcare space.
• Geofencing is an upcoming topic of discussion in their webinar, highlighting the importance of targeted marketing strategies.

CHAPTERS

00:00 | Introduction and Background

03:13 | MEND’s Mission and Patient Engagement Tools

08:06 | Addressing No-Shows and Provider Utilization

19:21 | Authentic Relationships in Healthcare Marketing

26:26 | Supporting Providers and Building Partnerships

29:01 | Exploring Geofencing in Marketing

KEYWORDS

mental health, patient engagement, healthcare, marketing, relationships, access, MEND, conference, geofencing

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