Lida Citroën is a personal branding and reputation management expert and author of the book, The New Rules of Influence. We talked about personal branding, reputation repair, and measuring influence on this week’s episode of the On Brand podcast.

About Lida Citroën

Lida Citroën is a personal branding and reputation management expert. She is a keynote speaker, trainer, LinkedIn learning instructor, TEDx speaker, and executive coach. She helps global influencers, CEOs, executives, entrepreneurs, and military veterans amplify their presence, manage the impression they make with target audiences, and increase their authentic and unique voice and value. She is a writer for military.com and she is the author of six previous books.

From the Show

What brand has made Lida smile recently? Chick-Fil-A for their consistency and delivering happiness to employees and customers alike — even when Lida brought her dogs to the drive through!

Connect with Lida on her website and on LinkedIn and check out her book, The New Rules of Influence.

As We Wrap …

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• On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

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