Rockstar CMO FM

Hosted ByIan Truscott

Host Ian Truscott is a techie turned CMO and while he's no rockstar, in this weekly podcast he chats to the true rockstars, his fabulous guests and chums, to share a wide range of practical experience and advice that they call marketing street knowledge. Learn more, follow and get the show notes at https://rockstarcmo.com.

The Cathy Does Conferences, and Robert Doesn’t do the Obvious Episode

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This week, for her now regular monthly slot, Cathy McKnight pops into the studio to discuss some new research from the Content Marketing Institute about marketing jobs and her experience at MAICON (Marketing AI Conference) and Salesforce’s Dreamforce.

The key points they discuss:

  • AI is becoming integral to every marketing job.
  • The job market for marketing professionals is increasingly competitive.
  • Remote work preferences are reshaping workplace dynamics.
  • AI literacy is essential for modern marketers.
  • Understanding current processes is crucial for AI implementation.
  • Diversity in conference attendees reflects the broad interest in AI.
  • AI tools should be considered part of a broader strategy, not a standalone discipline.
  • Engagement and community building are key to successful events.

 

Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a cocktail, shares his view on why the obvious solution is not always the obvious solution. 

Enjoy!

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The people:

Mentioned in this week’s episode:

Rockstar CMO:

Track List:

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