On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution from product-market fit to promise-market fit. We must understand our customers’ specific pain points and how a strong brand promise can differentiate businesses in a competitive market. If product-market fit was easy for service businesses to shrug off, promise-market fit can’t be ignored! What is the right promise for your customers to hear from you–one that your competition can’t deliver on? All that and more in today’s episode!

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