Alex is the founder of Novatorius and the creator of *Siren*, a WordPress plugin focused on building meaningful affiliate relationships. Siren is crafted to prioritize quality over quantity, helping businesses attract affiliates who align with their brand values and drive impactful results. Alex’s deep understanding of partnerships and affiliate programs, shaped through years of working with high-performing individuals and companies, fuels Siren’s mission to redefine online partnerships.

With Siren, Alex aims to empower creators and businesses to build targeted, high-impact affiliate networks, allowing them to grow in ways that genuinely benefit both parties involved.

Key Moments

[06:38] Camper relocation plan between Vermont and Texas.
[08:26] Fewer responsibilities allowed focus and travel freedom.
[10:48] Project required third-party API integration.
[15:34] Accidental sabbatical led to career reflection.
[20:12] Being your own boss requires financial readiness.
[22:44] Runway allows sustainable business growth, overcoming feast-or-famine.
[26:23] Organize methods, tasks, and pull requests efficiently.
[29:42] Outsource effectively by having sufficient financial runway.

Find Alex Online

https://www.alexstandiford.com
https://www.sirenaffiliates.com

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https://gmedia.sh/rocket and use enigma at check out to get 50% off your next 3 months of hosting.

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