Episode 5: The Art of Sway + Maverick Mindshare: Engagement Rates: A Moving Target

In this episode, Danielle Wiley and Casey Benedict discuss the relevance of engagement rates in influencer marketing. They explore the declining trends in engagement metrics, the challenges of communication between agencies and clients, and the complexities of calculating engagement rates. The conversation also touches on the limitations of engagement rates as a sole metric for success and the importance of understanding consumer sentiment through various forms of engagement. They conclude by emphasizing the need for brand lift studies to provide deeper insights into campaign effectiveness and hint at future discussions on data in influencer marketing.

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