On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge share they experience with advertising during and after election season. Marketers face many challenges during political season: inflationary media prices, distracted or tuned out audiences, and, of course, content that isn’t “brand safe.” How should businesses think about non-traditional PR avenues and the value of content creation during quieter periods?

Takeaways:

• Many marketers pause advertising during political seasons.
• Post-election time may be prime for media spend.
• Planning for future elections can yield better results.
• Earned media is challenging during political seasons.
• Non-traditional PR avenues can be explored during elections.
• Content creation is crucial during political downtimes.
• Understanding market cycles helps in setting expectations.
• Political ad clutter can create opportunities for standout ads.
• Reallocating budgets can lead to innovative marketing strategies.
• As always, a long-term vision helps lead to long-term success.

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