Episode 7: The Art of Sway + Maverick Mindshare: B2B Influencer Marketing: The New Frontier on LinkedIn (but does it have to be?)

In this conversation, Danielle Wiley and Casey Benedict discuss the chaotic nature of the holiday season for parents, the potential ban on TikTok and its implications for marketing, the emergence of B2B influencers on LinkedIn, and the challenges faced in B2B influencer marketing. They explore the complexities of influencer partnerships, the importance of authenticity, and the need for best practices in this evolving landscape.

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