Cathy McKnight, The Chief Solver of Problems at The Content Advisory, makes her monthly visit to the podcast and shares with Ian their 5 D’s for personal development that their firm has developed, kicking off with a quick update on why we need personas.

They discuss the 5 D’s: define, Discover, Design, Decide, and Draft, which provides a framework for persona development. They also stray into the buyer’s journey, their needs, how not to define them, and the value of being different. 

Ian then joins Robert Rose, Chief Trouble Maker at The Content Advisory, in our virtual bar for a cocktail and a marketing thought. This week’s thought continues the theme of buyer insight, as they discuss valuable friction during the buyer’s journey. 

Enjoy!

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The Links

The people on LinkedIn:

• Ian Truscott on LinkedIn and Bluesky
• Cathy McKnight on LinkedIn 
• Robert Rose on LinkedIn and Bluesky

Mentioned in this week’s episode:

• Cathy’s persona webinar slides: Getting To Better Personas
• Cathy’s webinar with Content Marketing Institute: MasterTHIS: Content Management and Operations
• Robert’s article: Valuable Friction – The Content Advisory
• The Seventh Bear website

Rockstar CMO:

• The Beat Newsletter that we send every Monday
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Piano Music is by Johnny Easton, shared under a Creative Commons license.

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