FIR #446: Navigating Grievance — Insights from the 2025 Edelman Trust Barometer
Trust in business and CEOs remains higher than other entities, but it's falling
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In this short midweek episode, Shel Holtz and Neville Hobson unpack the findings of the latest Edelman Trust Barometer, revealing a global crisis of grievance and eroding trust in societal institutions—government, business, media, and NGOs. Key topics include the impact of trust inequality, the rise of hostile activism, and the expectations placed on CEOs to address societal issues.
Neville and Shel explore the challenges and opportunities for businesses and communicators, emphasizing the need for empathetic leadership, authentic dialogue, and community engagement. They also discuss the implications of income disparity, the role of stakeholder capitalism, and how communicators can help foster trust through two-way listening and collaboration.
Links from this episode:
- Edelman Trust Barometer: Welcome to the Age of Grievance
- 2025 Edelman Trust Barometer
- Economic grievances fuel support for hostile actions, Edelman global survey shows
- Trust in CEOs erodes, new report shows
- We Are on the Precipice of a Grievance-Based Society
The next monthly, long-form episode of FIR will drop on Monday, January 27.
We host a Communicators Zoom Chat most Thursdays at 1 p.m. ET. To obtain the credentials needed to participate, contact Shel or Neville directly, request them in our Facebook group, or email fircomments@gmail.com.
Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. You can catch up with both co-hosts on Neville’s blog and Shel’s blog.
Disclaimer: The opinions expressed in this podcast are Shel’s and Neville’s and do not reflect the views of their employers and/or clients.
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