If data is gold, the domain-specific data in membership and customer communities is platinum.

In this episode of No Brainer, CognitivePath’s Greg and Geoff discuss the high-potential intersection of community, content, and AI with Conor Sibley, CTO of Higher Logic – an industry leader in cloud-based engagement platforms for associations and enterprises.

They explore the challenges and opportunities presented by AI, particularly in the context of community knowledge, data governance, and operational efficiency. The conversation highlights the importance of leveraging community insights, ensuring data quality, and the transformative potential of AI agents in organizations. They also address the need for clear communication of AI’s value to stakeholders and the outlook for AI in professional associations.

Connect with Conor Sibley on LinkedIn and visit HigherLogic.com to learn more about their suite of engagement solutions, including online communities and marketing automation.

Takeaways

·     AI tools must be intentionally developed to avoid poor user experiences.

·     Communities provide valuable domain knowledge that can enhance AI applications.

·     Data governance is crucial for effective AI integration.

·     Content should be viewed as a valuable data asset.

·     AI can automate routine tasks, allowing staff to focus on strategic initiatives.

·     Organizations need to establish data standards for better integration.

·     AI can help reduce errors in critical business processes.

·     The future of work will involve AI augmenting human capabilities.

·     Engagement can be increased through better use of technology and data.

·     AI’s role is to enhance, not replace, human jobs.

Chapters

00:00 Introduction

02:31 AI Integration in Community Software

05:07 Leveraging Community Knowledge for AI

08:20 Challenges of Data Validation in AI

11:28 The Importance of Data Governance

16:17 The Future of AI in Organizations

18:58 The Challenge of Data Standardization

22:00 Agent Orchestration and API Integration

27:34 Transformative Potential of AI in Membership Management

33:05 Strategic Thinking in the Age of AI

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