Marketing With Empathy

Hosted BySarah Panus

How do I focus my brand storytelling strategy to get people aligned and make work less overwhelming and confusing? How do I create a brand storytelling framework and prove the value of brand storytelling? What content should my brand talk about, and where should we look for insights? How can I be more creative, and confidently sell-in my ideas without feeling like an imposter? Is influencer marketing right for my brand? What are great brand storytelling examples? Are there brand blog best practices I’m missing? And—how do I more confidently listen to my inner-voice for a more joy-filled (a.k.a. saner) life? Welcome to the Marketing With Empathy podcast where we answer ALL of this and more!

145. Mobile Marketing to Moms – Jennie Lewis, Airship

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EP 145. Moms are on the move all the time, so mobile marketing is important for your brand. Jennie Lewis of Airship, joins Sarah in this episode to talk about ways to improve brand apps and the mobile web experience. What to look for and ask for in the first 30 days + other factors like metrics and cross-channel integrations to consider to better serve your mom customers via their cell phones.  

 

 

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/mobile-marketing-to-moms-with-jennie-lewis-episode-145/  

 

NEW – WATCH ON YOUTUBE: https://youtu.be/AbNJZWJDxi4

 

SCHEDULE FREE 30-MIN. DISCOVERY CALL WITH SARAH PANUS: https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds%5B%5D=25950382 

 

  

Take Sarah’s FREE QUIZ: Which of These Content Makeovers is Right for Your Brand? 

Discover which content makeover will boost your brand’s success! Take this 40-second QUIZ to find your “home” makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704  

 

  

SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other marketing leaders trying to figure out their content marketing plans, like you at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     

 

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