The Rockstar CMO Studio: Making the Dream Work with Cathy

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear joins Ian in the Rockstar CMO studio to chat about teamwork. They cover:

• The Importance of teamwork in marketing
• Understanding team dynamics and collaboration
• The concept of “the collaboration edge”
• Measuring success and shared purpose
• The dreaded “breaking the silos”
• Understanding organizational goals and OKRs
• Diagnosing and addressing organizational challenges
• The 3 C’s – Clarity, Connection, and Cadence

As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky
• Cathy McKnight on LinkedIn and at Seventh Bear

Mentioned this week

• Seventh Bear Webinars

Rockstar CMO:

• The Beat Newsletter that we send every Monday
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

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