Rockstar CMO FM

Hosted ByIan Truscott

Host Ian Truscott is a techie turned CMO and while he's no rockstar, in this weekly podcast he chats to the true rockstars, his fabulous guests and chums, to share a wide range of practical experience and advice that they call marketing street knowledge. Learn more, follow and get the show notes at https://rockstarcmo.com.

The Rose & Rockstar: Writing a Marketing Book

Share the goodness!

In our third visit to the officially renamed virtual bar – The Rose and Rockstar – this week, Robert Rose, the Chief Troublemaker at the newly launched Seventh Bear, shares one of his fabulous cocktails and as our host, Ian Truscott, struggles to complete his first book, he picks Robert’s brains on his process as an author of a series of marketing books. 

They discuss:

  • Cocktail of the week: The Mayan Michelada
  • Robert’s writing process
  • Answering big questions and having a hypothesis
  • The importance of feedback, editing, and refining 
  • Commitment and discipline in writing
  • Connecting with the audience
  • The role of editors

As always, we welcome your feedback; please let us know if you like the new format and if you would like Ian to ask Robert a question in the safe environment of the bar – get in touch on the links below. 

Enjoy!

The Links

The people:

Mentioned this week

Rockstar CMO:

Track List:

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

Learn more about your ad choices. Visit megaphone.fm/adchoices