Entrepreneur’s Enigma

Hosted BySeth Goldstein

Entrepreneur’s Enigma is a podcast about the ups and downs of being an entrepreneur. Being an entrepreneur is tough. It’s a rollercoaster.

Every week, host Seth Goldstein talks to different entrepreneurs about their journey… their successes and their failures.

Entrepreneurship can be a lonely game, but it doesn’t have to be. Come along for the ride.

Shows are released weekly on Tuesdays at 8 am Eastern.

Melanie Borden On Using LinkedIn To Launch Into Entrepreneurship

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Melanie Borden is a digital marketing and LinkedIn power house. She uses the strategy and tools she built for herself to help other Founders, C-suites, and executives align their real-life expertise and LinkedIn presence to create opportunities and relationships at scale.

Melanie has worked with over 150+ brands, including C-suite executives, companies, and non-profits, to expand their reach, amplify their messaging, and increase their marketing effectiveness.

Along the way, she has been featured in or quoted in LA Weekly, Entrepreneur, Good Morning America, Adello, Daily Mail, CXO Outlook, The Epoch Times, Working Mother Media, Hip New Jersey, New York City Biz List, Fast Company, and most recently, the Wall Street Journal. She is also a member of The Forbes Agency Council.

Melanie works best when combining her team of LinkedIn community managers, creative writers, and designers with an in-house team of marketers, providing a consistent presence and fast impact on this platform.

In the past few years, she has helped executives use LinkedIn to:
– Sell-out professional conferences
– Create new sales opportunities
– Quadruple annual revenue
– SKYROCKET their reach and visibility
– Land board seats
– Launch new books
(Plus, she has helped a few optimize their profiles as they plan for their next move.)

When one is ready to go from lurking to leveraging on LinkedIn, Melanie is available to talk.

Additionally, if anyone wants to build in public on LinkedIn, they can consider joining the Human to Brand Community and Course. They can build their personal brand, learn how to maximize LinkedIn, and join monthly LIVE coaching sessions with Melanie. Every new member gets a 1:1 with her.

Key Moments

[03:44] Surviving 2020 Layoffs
[06:42] “Pandemic Journey: From Overwork to Opportunity”
[11:06] “Choosing Remote Work for Family”
[15:32] Driven by Experience and Resilience
[16:52] “Five-Year Focus Rule”

Find Melanie Online

humantobrand.com

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Follow Seth Online:
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Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein
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