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The Marketing Starter Podcast

Using Content and KPIs to Build a Human Program with Tahira Endean

Mar 25, 2025 By MPN

Head of Program at IMEX, Tahira Endean, is the author of two books, Intentional Event Design: Our Professional Opportunity and Our KPI is Joy: How Live Events Catalyze Happiness, Productivity and Trust. She’s a self-described curious event designer and shares how we can leverage content and KPIs to build a more human marketing program Get Tahira's books on Amazon. Get Tim's book, The Marketing Starter on Amazon and connect with Tim at tnhines.com or on LinkedIn

Using Content and KPIs to Build a Human Program with Tahira Endean
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Head of Program at IMEX, Tahira Endean, is the author of two books, Intentional Event Design: Our Professional Opportunity and Our KPI is Joy: How Live Events Catalyze Happiness, Productivity and Trust. She’s a self-described curious event designer and shares how we can leverage content and KPIs to build a more human marketing program

Get Tahira’s books on Amazon.

Get Tim’s book, The Marketing Starter on Amazon and connect with Tim at tnhines.com or on LinkedIn

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