In this episode of No Brainer, Greg Verdino and Geoff Livingston welcome Lindsey Mastis—an independent journalist, keynote speaker, and AI enthusiast. Lindsey shares her perspective on the positive potential of AI, drawing on her background in journalism and her latest work, including a mini-documentary exploring how AI is reshaping the music industry.

The conversation dives into why general public adoption of AI still lags behind its rapid technological advancement. Lindsey, Greg, and Geoff explore the trust gap, the role media plays in public education about AI, and the ongoing dominance of ChatGPT in the large language model space. The discussion moves through the evolving impacts of AI on multiple industries, including journalism, customer service, and music.

They examine how AI is creating efficiencies and reducing pressure for human workers in customer service—yet simultaneously placing many of those same jobs at risk. In journalism, they reflect on the importance of critical thinking in an era when AI-generated content is becoming increasingly common. And in music, Lindsey offers a behind-the-scenes look at her current project, which highlights how artists and technologists are experimenting with AI to transform creative expression.

The episode also previews Lindsey’s upcoming video series designed to help public relations professionals better understand the realities of working with AI-savvy journalists and navigating a tech-transformed media landscape.

Chapters

00:00 – Opening and Intro

03:14 – Discussion on AI’s Positive Impact

07:22 – Media’s Role in AI Education

16:53 – Customer Service and AI

31:41 – Critical Thinking and AI

35:09 – AI in Music Industry

40:21 – TV Journalist Series to Help PR Professionals

42:27 – Conclusion and Contact Information

About Lindsey Mastis

Lindsey Mastis is a regional Edward R. Murrow and four-time Emmy Award-winning journalist, speaker, and media consultant with a deep focus on AI and emerging technology. With 20 years of experience in broadcast journalism, she has a talent for making complex topics relatable and showing their real-world impact. Today, she helps organizations understand and communicate how AI is transforming their industries, advising on AI storytelling, strategy, and public engagement.

Links

Lindsey on YouTube

Lindsey’s Website

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