In this engaging conversation, Casey and Danielle explore the complexities of influencer marketing, discussing the necessity and implications of having creative teams within agencies. They delve into the cost versus value debate surrounding creative directors, the importance of collaboration among different marketing agencies, and the operational excellence required in influencer marketing. The discussion also touches on the challenges faced by small, independent agencies in a competitive landscape dominated by larger firms, emphasizing the unique value that boutique agencies bring to the table. Additionally, they address the human element in influencer marketing and the potential pitfalls of relying on AI in this space.

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