In this episode of No Brainer, Geoff Livingston and Pete Erickson discuss the evolving landscape of lead generation and marketing strategies in the age of AI. Pete declares that the lead industrial complex is dead, with AI and eroding customer trust dramatically impacting demand generation. As an owner of AI event company Modev and consultant, Pete is experiencing these changes firsthand.

Pete and Geoff explore how traditional methods are becoming less effective, the importance of building genuine relationships, and the future of events in fostering human connections. Pete shares insights on the challenges faced by marketers and event organizers, emphasizing the need for a shift towards trust-driven growth and ecosystem building. Event organizers must adapt to changing market dynamics and focus on essential ecosystem building for sustainable growth.

Chapters

00:00 Intro

03:23 The Lead Industrial Complex Is Dead

11:14 The Shift in Event Marketing and Infrastructure

16:14 The Evolution of AI and Influencers

18:17 Ecosystem Building in Event Planning

22:09 Building Relationships in AI Business

27:57 The Shift in Event Planning and Human Connection

About Pete Erickson

Pete Erickson is founder of Modev and executive director of the Tech Ecosystem Institute, He has spent over 15 years building communities at the intersection of emerging tech and human transformation. He is fully committed to a new model of industry engagement: Trust Driven Growth.
Learn More and Connect with Pete

• Pete Erickson: https://www.linkedin.com/in/peteerickson/

• Modev: https://www.modev.com/

• Tech Ecosystem Institute: https://www.linkedin.com/company/tech-ecosystem-institute

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