Amanda’s Playbook

Hosted ByAmanda Russell

Amanda's Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you'll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.

This isn't another show about yesterday's successes—it's about creating tomorrow's playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today's rapidly changing landscape.

No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.

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The Fatal Flaw in Marketing Right Now

May 8, 2025 MPN Amanda's Playbook 0 Comments
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Two people. Same income. Same education. Same lifestyle.
Only one of them will buy from you.

This is the fatal flaw in marketing today: we’re still defining audiences by who they appear to be instead of what they actually need.

In this episode, I break down:
✅ Why demographic targeting is misleading
✅ The rise of needs-based marketing
✅ How to truly understand who your real audience is

Whether you’re running a global brand or building a personal one, this shift could change everything.

See you back here next week,
— Amanda

💬 Share in the comments: Have you ever realized your “ideal customer” wasn’t the one buying?
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