The Art of the Hospitality Merger: Protecting Brand Value While Evolving

Every hospitality brand faces moments of transformation, but few are as challenging as a major merger. When two established companies combine forces, the stakes couldn’t be higher – you’re tasked with preserving the trust and recognition you’ve built while simultaneously creating something new and powerful. For marketing leaders, it’s like performing a high-wire act: maintain the equity you’ve earned while building excitement for what’s coming next. Many marketing directors find themselves asking: How do we honor our legacy while embracing change? What elements of our brand do we keep, and what do we reinvent?

Today we’re joined by Ashley Currin, Director of Marketing at CSI DMC, who’s currently steering one of the industry’s most significant mergers between CSI DMC and 360DG. With over 18 years of experience in destination management and a proven track record of driving successful marketing initiatives, Ashley brings unique insights into the delicate art of brand evolution during major organizational change.

Social Pulse Podcast host Mike Allton asked Ashley Currin about:

🟣Strategic Brand Evolution – Learn how to identify which brand elements to preserve and which to transform during a merger 

🟣Stakeholder Communication – Discover effective strategies for keeping clients, partners, and team members aligned and confident during major changes

🟣Market Leadership Positioning – Understand how to leverage a merger to establish stronger market presence while maintaining trust and credibility

Learn more about Ashley Currin

• Connect with Ashley Currin on LinkedIn

Resources & Brands mentioned in this episode 💜

• CSI DMC

• 360 DG

• Learn more about Agorapulse with a free demo 🧡

• Mention by Agorapulse: Why We’re Investing in Social Listening

• Asana

• HubSpot

• Slite

• Slite: What is Search as a Service? All you need to know

• Canva Create

• Canva Sheets 

• Canva Coding

•  Event Planner Confessions

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/hospitality-edition/the-art-of-the-hospitality-merger-protecting-brand-value-while-evolving

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