As it’s Saturday, you may be expecting our host Ian Truscott to be sipping a cocktail and picking the brains of Robert Rose in the Rose & Rockstar, our virtual bar. However, an overrunning appointment means Robert didn’t make it to the bar, so Ian goes solo.

For this last-minute solo, Ian picks a topic he recently shared in a webinar for Marketing Profs – “The ART of Content Marketing” – where he shares the role content marketing plays in creating Awareness, Revenue, and Trust. 

The main points Ian makes this week:

• Marketing should focus on creating ART, not just content.

• Content marketing targets the ‘dark funnel’ of potential buyers.

• Building brand trust is crucial for long-term marketing success.

• Content should be useful and address the needs of the audience.

• Content should be launched and marketed like a product.

• Regular audits of content strategy are necessary for effectiveness.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky

Mentioned this week:

• Content Marketing Friday Forum Webinar – The ART of Content Marketing

• A Deep Dive Into The Dark Funnel | 6sense

• B2B go-to-market benchmarks | Dreamdata

• Tuesday 2¢: Everybody is FOFU Fighting – Ian Truscott

• The Greatest Sales Deck I’ve Ever Seen | by Andy Raskin | Mission.org | Medium

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web, Twitter, and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Stienski & Mass Media – We’ll be right back

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

Learn more about your ad choices. Visit megaphone.fm/adchoices