Digital Marketing Dive

Hosted BySeth Goldstein & Olivia Sisinni

The Digital Marketing Dive podcast is a interview podcast about digital marketing. Every two weeks we talk to digital marketers at the top of their game about what digital marketing techniques and strategies are working for them.

Ethics In Marketing

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Ethical Marketing Code of Conduct

Core Principles

–> Respect for Human Autonomy

All marketing and design decisions must respect users’ ability to make informed, independent choices without manipulation or coercion.

–> Transparency and Honesty

All communications must be truthful, clear, and complete, with no hidden agendas or deceptive practices.

–> Protection of Vulnerable Populations

Special care must be taken to protect children, elderly individuals, those in crisis, and other vulnerable groups from exploitation.

–> User-Centric Design

Products and services should be designed to serve user needs first, not to maximize company profits at user expense.

–> Informed Consent

Users must be able to make decisions based on complete, accurate information presented in an accessible way.

Links:

https://www.deceptive.design/types

Seth: https://social.sethgoldstein.me

https://www.linkedin.com/in/sethmgoldstein/

Brian: https://bstrongmarketing.com

https://www.linkedin.com/in/briandgriffiths/

Send us a Voicemail: https://voicecast.app/dmd

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