The Rose & Rockstar: Culture Jacking
This week in The Rose and Rockstar, Robert shares some timely thoughts on how B2B marketers can use culture jacking.
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Welcome to The Rose and Rockstar – with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, the topic is culture jacking, as Robert wrote a very timely piece on the Content Marketing Institute’s blog: How B2B Brands Capitalize on Meme-Worthy Moments, as our LinkedIn feeds are filled with images of a kisscam from a Coldplay concert.
Key points from the chat:
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Less “newsjacking” as politics becomes so divisive, and humor has become difficult.
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Memes and culture jacking are filling the gap, but can be a double-edged sword
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Understanding cultural references is crucial for effective engagement.
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Not all memes resonate with every audience.
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Authenticity is key.
If you have a question for the bar, or maybe an opinion on what was shared this week, please get in touch – just search “rockstar cmo” on the interwebs or LinkedIn.
Enjoy!
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The Links
The people:
Mentioned this week
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Robert’s post: How B2B Brands Capitalize on Meme-Worthy Moments
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Robert’s Lens newsletter
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Rose Colored Glasses – Robert Rose on the Content Marketing Institute
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Ian’s firm – Velocity B
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Robert’s firm: Seventh Bear
Rockstar CMO:
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The Beat Newsletter that we send every Monday
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Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
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We’ll be right back by Stienski & Mass Media on YouTube
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