LINKS TO KNOW

🎟️ 2025 Mental Health Marketing Conference Tickets: MHMarketing.org

🎟️ 2025 CMO Summit Tickets: MHMarketing.org

SUMMARY

In this conversation, Steve Turney and Carrie Brown discuss the intersection of digital marketing and mental health awareness. Carrie shares her journey in founding ABH Connect, a marketing agency that supports small businesses, particularly in the mental health space. They explore the challenges faced by small businesses in digital marketing, the importance of personal branding, and the role of authenticity in marketing. Carrie also shares her personal experiences with mental health and the significance of self-care in her life as an entrepreneur. The discussion touches on the evolving landscape of marketing in the age of AI and the importance of maintaining a human touch in marketing efforts.

TAKEAWAYS

• Digital marketing is essential for small businesses.

• Authenticity in personal branding resonates with audiences.

• Email marketing remains a powerful tool.

• Self-care is crucial for entrepreneurs.

• Small businesses often lack the budget for extensive marketing.

• Social media is a great starting point for marketing.

• Consistency in content creation builds trust.

• Mental health awareness is vital in marketing strategies.

• AI is changing the marketing landscape, but human connection is key.

• Personal experiences can enhance marketing authenticity.

CHAPTERS

00:00 | Introduction to Digital Marketing and Mental Health

04:56 | The Journey of ABH Connect

09:59 | Challenges Faced by Small Businesses

14:43 | The Importance of Personal Branding

19:42 | Navigating the Digital Marketing Landscape

24:40 | The Role of Authenticity in Marketing

29:29 | Personal Experiences with Mental Health

34:34 | Self-Care and Mental Health Strategies

39:43 | The Future of Marketing in an AI World

KEYWORDS

digital marketing, personal branding, mental health, small business, marketing strategies, authenticity, self-care, AI in marketing, social media, email marketing

Learn more about your ad choices. Visit megaphone.fm/adchoices