The Rockstar CMO Solo: Peering Into the Dark Funnel

This week, with Jeff back on holiday and emboldened by some good feedback from his last solo outing, our host Ian Truscott goes it alone and peers into the so-called dark funnel where 95% of potential buyers are hanging out with a few ideas we need to implement as B2B marketers to reach them.

Ian covers:

• The dark funnel and changing buyer behavior

• The decline of traditional influencers

• The power of useful data and research

• Content that builds trust

• The role of real people and internal thought leaders

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky

Mentioned this week:

• Rockstar CMO Presents: The 5 F’in’ Marketing Fundamentals

• Previous episodes discussing a CMO’s first 90 days

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web, Twitter, and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Stienski & Mass Media – We’ll be right back
  You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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