Welcome to The Rose and Rockstar – with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week, over a refreshing cocktail, Ian and Robert discuss an idea Robert shared on the CMI blog, that real beats perfect in content marketing. 

Some key points from the discussion:

• AI is dominating marketing conversations, overshadowing fundamentals.

• Brands are chasing automation at the expense of relationships.

• The classic marketing equation of reach and frequency still applies.

• Marketing should focus on building trust and engagement.

• High-quality content minimizes the need for frequent messaging.

• Provocative content can detract from brand integrity.

If you have a question for the bar, or maybe an opinion on what was shared this week, please get in touch – just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky

• Robert Rose on LinkedIn and Bluesky

Mentioned this week

• CMI Blog post: Move Over “Authentic AI,” Real Beats Perfect in Content and Marketing

• Robert’s LinkedIn Post – Forgetting the fundamentals of marketing: AI, trust, and relationships

• Valuable Friction – Robert Rose

• Robert’s new relaunched website: Robertrose.net

• Ian’s firm – Velocity B

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web, Twitter, and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube

• Piano Music is by Johnny Easton, shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

This podcast is part of the Marketing Podcast Network

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