In this episode of No Brainer, hosts Geoff Livingston and Greg Verdino welcome Scott Brinker, one of the world’s leading experts on marketing technology. You may know him from his long-running blog at chiefmartec
and his widely used MarTech landscape “supergraphic”, as the man AdAge has called the “Godfather of MarTech,” or from his time as HubSpot’s VP of Platform Ecosystem.

Scott shares his insights about the evolving role of AI in marketing, the AI opportunities and challenges faced by small and mid-sized businesses, and the importance of data strategy for successful marketing AI implementation. The conversation emphasizes the need for organizations to adapt their culture and leadership to embrace AI, focusing on innovation rather than just efficiency. The episode concludes with insights on the future of work and the potential of AI to transform industries.

Chapters

00:00 Introduction

02:17 The Intersection of Marketing and Technology

06:47 Challenges for Different Business Sizes

10:09 Empowering Smaller Businesses with Technology

13:57 The Power of Individual Creators

19:57 Navigating Change in Organizations

23:52 Data as a Strategic Asset

24:38 The Importance of Data Infrastructure

28:43 AI’s Role in Data Management

33:44 Embracing Innovation Over Efficiency

38:41 The Future of Work and AI

45:29 Final Thoughts and Future Directions

Links

• Scott’s LinkedIn: https://www.linkedin.com/in/sjbrinker/
• Chiefmartec: https://chiefmartec.com/
• The latest MarTech “Supergraphic:” https://chiefmartec.com/wp-content/uploads/2025/05/martech-map-marketing-technology-landscape-2025-slide.png

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