This week, Jeff Clark, former Forrester Research Director, and our host, Ian Truscott, discuss what seems like the second biggest marketing topic right now, behind AI: fractional marketing leadership. 

The tables are turned as Jeff asks Ian for his 5 f’in’ things and they discuss:

1. Fractional is not Part-time  

2. The client wants to solve a problem not hire a fractional

3. Be purposeful fractional 

4. Be clear about the problem you solve

5. Flexibility is a feature, not a bug

As always, we welcome your feedback. If you have a suggestion for a topic that’s hot for you that we should discuss, please get in touch using the links below.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn

• Jeff Clark on LinkedIn

Mentioned this week:

• Ian’s post – Fractional is Just Part-Time – Right? 

• Velocity B

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web, Twitter, and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Stienski & Mass Media – We’ll be right back

• Part-Time Lover – Steve Wonder

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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