Rockstar CMO FM

The Rockstar CMO Studio: AI and our 5 F’in’ Fundamentals

Sep 17, 2025 By MPN

This week, Jeff and Ian review their 5 f’in’ B2B marketing fundamentals and how AI can help with each of them.

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This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott review their 5 f’in’ B2B marketing fundamentals and how AI can help with each of them.

As a reminder, our 5 F’in’ Marketing Fundamentals are:

The Masterplan
The Knowledge
The Story
The Campaign
The Machine

As always, we welcome your feedback. If you have a suggestion for a topic that’s hot for you that we should discuss, please get in touch using the links below.

Enjoy!

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The Links

The people:

Ian Truscott on LinkedIn
Jeff Clark on LinkedIn

Mentioned this week:

Rockstar CMO:

The Beat Newsletter that we send every Monday
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

Stienski & Mass Media – We’ll be right back
Are ‘Friends’ Electric? – Tubeway Army / Gary Numan

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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