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Cathy on Content: 5 Skills Marketers Need for Agentic AI

Oct 1, 2025 By MPN

This week, Ian and Cathy discuss the 5 skills marketers need for working with agentic AI.

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This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and she and our host Ian Truscott discuss 5 skills marketers need for working with agentic AI, based on an article she wrote for Salesforce.com.

They discuss:

Strategic thinking
Creative direction
AI literacy
Ethical judgment
Orchestration and collaboration

If you have any comments or thoughts on this topic, we would love to hear them, we welcome your feedback.

Enjoy!

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The Links

The people:

Ian Truscott on LinkedIn
Cathy McKnight on LinkedIn

Mentioned this week:

Cathy’s article on Salesforce.com: 5 Agentic AI Marketing Skills You Need Right Now
Cathy’s firm – Seventh Bear

Rockstar CMO:

The Beat Newsletter that we send every Monday
Rockstar CMO on the web and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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