The E-commerce Evolution: Rowan discusses how Carlsberg has adapted to changing consumer habits and the rapid growth of online retail in the drinks industry. Digital Transformation: Insights into how Carlsberg integrates digital strategies across its brand portfolio to improve customer experience and operational efficiency. Influencer and Partnership Marketing: How Carlsberg leverages partnerships and storytelling to strengthen consumer engagement and brand loyalty. Sustainability and Purpose: The company’s focus on sustainable practices and responsible marketing. Future Trends: The potential of AI, personalisation, and data analytics in shaping the future of e-commerce within the drinks sector. Key Takeaway: Success in modern marketing comes from balancing heritage with innovation — staying true to brand values while embracing digital transformation and consumer-centric thinking.

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