Cathy on Content: Adobe, Semrush, and Practice vs Insanity

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio to discuss all things content with our host Ian Truscott, Managing Partner at Velocity B.

In this episode, they discuss:

• Cathy’s industry analyst perspective on Adobe’s potential acquisition of Semrush

• Practice vs. Insanity – Cathy’s latest research that shares four pieces of advice for meeting the experience expectations of today’s customer across channels. 

• The “Bear Essentials”, a new content series breaking down content marketing challenges. 

If you have any comments or thoughts on this topic, we would love to hear them, we welcome your feedback. 

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn 

• Cathy McKnight on LinkedIn

Mentioned this week:

• Adobe to Acquire Semrush (Press Release)

• Practice vs. Insanity, it’s a matter of perspective

• Bear Essentials: You don’t have a content problem; you have a decision problem

• Cathy’s firm – Seventh Bear

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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