This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio and shares her perspective on the changing role of the CMO with our host Ian Truscott, Managing Partner at Velocity B.

Highlights from this week:

• Cathy shares her experiences from various conferences, highlighting the inspiration gained from Adobe Max and emphasizing that creativity cannot be derived solely from tools like AI or Canva.

• They discuss Cathy’s view on the identity crisis of the CMO role, the challenges they face in balancing short-term metrics with long-term brand-building, and the lack of a clear career path compared to other C-suite roles.

• Cathy shares her client experience, emphasizing the importance of collaboration between marketing and sales teams and the evolving landscape of technology selection and buyer behavior in B2B marketing.

If you have any comments or thoughts on this topic, we would love to hear them, we welcome your feedback. 

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn 

• Cathy McKnight on LinkedIn

Mentioned this week:

• Cathy’s firm – Seventh Bear

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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