The Rockstar CMO Studio: A Prediction of a 2026 B2B Marketing Reset
This week, Jeff and Ian kick off predictions season by discussing a prediction from MomentumABM about a 2026 marketing reset based on five forces.
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This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, kick off predictions season and discuss some new research from MomentumABM, who predict a reset of B2B marketing in 2026, based on five forces they’ve identified:
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B2B buying dynamics shift
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AI moves from pilot to priority
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Growth bets consolidate
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The demand engine rebalances
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Capability gaps emerge
Which they share in a report and a webinar (links below).
As always, we welcome your feedback. If you have a hot topic you’d like us to discuss, please get in touch using the links below.
Enjoy!
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The Links
The people:
Mentioned this week:
Rockstar CMO:
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The Beat Newsletter that we send every Monday
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Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
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