The Rockstar CMO Studio: The ART of the Revenue Department
This week, Jeff and Ian discuss whether you can create a revenue department around ART and their 5 F’in’ Marketing Fundamentals
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This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, discuss creating a joined up sales and marketing team – The Revenue Department – and if we can use the ART (Awareness, Revenue and Trust) framework and their 5 F’in’ Marketing Fundamentals to guide that process.
As always, we welcome your feedback. If you have a suggestion for a topic that’s hot for you that we should discuss, please get in touch using the links below.
Enjoy!
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The Links
The people:
Mentioned this week:
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The Revenue Department – on Ian’s blog
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Creating ART – on Ian’s website
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Ian’s firm – Velocity B
Rockstar CMO:
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The Beat Newsletter that we send every Monday
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Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
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