Welcome to The Rose and Rockstar – with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic. 

Inspired by Robert’s post on LinkedIn talking about how marketing tactics go through a cycle of “died.. frankensteined .. re-monetized .. enshittified .. repeat”, they discuss the future of corporate websites with the changes in our behavior with AI and how Google will evolve the search experience. 

They discuss:

• How marketers often ruin nice things.

• Are websites becoming obsolete with the rise of AI visualizations?

• Trust in advertising is linked to how easily information is understood.

• The future of search results may prioritize personalized content.

• Building relationships with audiences is more important than traffic.

• Subscription models may redefine website purposes.

• Content producers face challenges in gaining organic traffic.

If you have a question for the bar or an opinion on this week’s discussion, please get in touch – just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn

• Robert Rose on LinkedIn

Mentioned this week

• The wine Robert chose this week – Brunello di Montalcino

• Robert’s post on LinkedIn – Same Enshittification, Different Day.

• AI Can’t Kill Websites That Build Connections (Yet) – Robert’s article

• Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com

• Ian’s firm – Velocity B

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web, Twitter, and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube

• Piano Music is by Johnny Easton, shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

This podcast is part of the Marketing Podcast Network

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