This week, we go back to the old weekly format, with Ian Truscott hosting a guest in the studio before we slip off to our virtual pub for a mix of marketing and mixology with the Chief Trouble Maker at Seventh Bear, Robert Rose. 

In the studio this week, Cathy McKnight makes her monthly visit to chat about all things content, asking the question: Do CMOs still care about a CMS when defining their tech stack? 

They also dive into the challenge of disruptive requests within a marketing team, discussing her article Last Week’s Crisis Shouldn’t Affect This Week’s Work.

Ian then joins Robert in the Rose & Rockstar, our virtual bar, to explore an analogy Robert has made about the railways in his recent article for Content Marketing Institute on deploying AI.  

If you have any comments or thoughts on any of these topics, please get in touch with the links below.

Enjoy!

—

The Links

The people:

• Ian Truscott on LinkedIn 

• Cathy McKnight on LinkedIn

• Robert Rose on LinkedIn

Mentioned this week:

• Cathy’s article – Bear Essentials: Last Week’s Crisis Shouldn’t Affect This Week’s Work

• Robert’s article – Agentic AI in Marketing for 2026

• Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com

• Ian’s firm – Velocity B

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube

• Piano Music is by Johnny Easton, shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

Learn more about your ad choices. Visit megaphone.fm/adchoices