The Rockstar CMO Studio: 5 F’in’ Fails When Your Machine is Broken
This week, Jeff is back from the holidays and share 5 f’in’ fails he’s witnessed when the marketing machine is broken.
Share the goodness!
This week, with our host Ian Truscott, Managing Partner at Velocity B, Jeff Clark, our resident strategist and former Forrester Research Director, shares his experience of what happens when one of our 5 Fundamentals, The Machine, is broken.
The fails that Jeff identifies:
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Poor Reputation with internal customers
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Campaigns miss their mark
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Poor sales productivity
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Customer lose trust
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Marketing loses business credibility
As always, we welcome your feedback. If you have a hot topic you’d like us to discuss, please get in touch using the links below.
Enjoy!
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The Links
The people:
Mentioned this week:
Rockstar CMO:
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The Beat Newsletter that we send every Monday
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Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
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