This week, Jeff Clark, our resident B2B marketing strategist and our host Ian Truscott are inspired by an article by Dave Kellogg, which describes a pipeline crisis for B2B, and they pick 5 of the best suggestions of what Kellogg would do from the 13 he lists in that article. 

The five they discuss:

• Think holistically

• Account-Based Marketing (ABM)

• Get good at AEO (Answer Engine Optimization)

• Leverage the CEO 

• Build first-party audiences

As always, we welcome your feedback. If you have a hot topic you’d like us to discuss, please contact us using the links below.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn

• Jeff Clark on LinkedIn

Mentioned this week:

• How To Navigate the Pipeline Crisis – Kellblog

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web, Twitter, and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Stienski & Mass Media – We’ll be right back

• Panic in Detroit (2013 Remaster) – David Bowie

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

Learn more about your ad choices. Visit megaphone.fm/adchoices