In this conversation, Danielle Wiley and Casey Benedict explore the evolving landscape of influencer marketing, discussing its current state, misconceptions, and the transition from influencers to creators. They delve into the challenges faced by the industry, the importance of authenticity, and the need for adaptation in marketing strategies. The discussion also touches on the impact of AI and the necessity for genuine connections in influencer partnerships, concluding with a commitment to focus on positive aspects in future conversations.

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