Danielle Wiley is CEO and founder of Sway Group, an agency that supports a large community of influencers and connects them to the right brands for high-impact marketing campaigns. With more than 25 years of industry experience, Danielle is widely recognized as an industry leader in content marketing, influencer marketing, and social media strategy. She has the practical knowledge to understand what is doable and the creative energy to consistently push the envelope with her initiatives.

Her podcast, The Art of Sway, brings the audience inside the world of marketing, as seen through the lens of influence. Each week, host Danielle sparks candid conversations with industry insiders and influential tastemakers, in order to uncover all the ways influence impacts our work, our lifestyles, and the choices we make.
The Art of Sway, launched August of 2022, is at 120 episodes; new episodes are released most Mondays.

What inspired your podcast?

The Art of Sway began as an interview podcast and a way to drive traffic to our site. It has evolved into a co-hosted weekly discussion covering all things influencer marketing.

What do you know now that you wish you knew when you started your first podcast?

That we don’t have to over-think everything! We had so many complicated processes and systems when we first started. Our podcast recording, editing, and production process is now much more streamlined and easy.

What are your long-term podcast goals?

Goals include adding back some interviews and gaining a wider audience.

Share a fun fact about yourself or unique hobby.

I cook (pretty elaborate) dinners almost every night.

To learn more, go to Swaygroup.com and The Art of Sway on MPN. Connect with Danielle on
LinkedIn: https://www.linkedin.com/in/daniellewiley.