Articles

A Look Back and Ahead for MPN

One year ago today, January 1, 2022, the Marketing Podcast Network had 13 shows and had just completed a 12,000 download month. But it was just our second month of existence. I knew the concept of aggregating the reach and impressions of multiple niche marketing programs made sense for advertisers. And that meant it made…

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If “The Riches are in the Niches” then Podcasting should be your No. 1 advertising channel

Podcasting is now one of the more popular mediums for both consuming and producing content. One of the major benefits of podcasting is the ability to reach niche audiences in a targeted and personal way. Marketing podcasts, in particular, offer a unique opportunity for marketers to reach and engage with a specific audience interested in…

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You’ve Recorded Your Podcast. Now What?

You’ve recorded your podcast episode, loaded it into your hosting provider and are ready to publish. But are you done? Not likely. Here’s the Marketing Podcast Network‘s list of how to publish a podcast episode, including all the various promotions you’ll need to optimize your your show. Make sure your podcast episode descriptive and categorization…

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Podcast Tips & Tricks Roundup – December 2021

We found more great resources for podcasters out there in the blogosphere in December. Consider these resources for updating and upgrading what you do to grow your show! So, enjoy the best podcast tips and tricks from those churning out great advice for how to podcast! Who Listens to Podcasts? More from the Cumulus/Signal Hill…

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An MPN Introduction from Jason Falls

As the Marketing Podcast Network baby steps its way into full public view, executive producer Jason Falls shared the story behind MPN on a recent episode of Winfluence – The Influence Marketing Podcast. Take a listen and learn more about how we came to be. You can subscribe to Winfluence at WinfluencePod.com. Falls also hosts…

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Podcast Tips & Tricks Roundup – November 2021

There’s far too many smart people giving great advice about podcasting out there for us to add to the noise. So, in the spirit of the community we’re building here at MPN, we decided we would rather just seek out and find the best podcast advice on the web from the last few weeks and…

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Is Your Podcast Listed Everywhere it should be? Here’s Our List of Podcast Submission Sites!

One mistake many podcasters make is assuming that posting your podcast on one service means it’s available to everyone everywhere. While it might be true that the lion’s share of podcasts are fed to listeners from Apple Podcasts, that’s not the only place to ensure you are listed. The good news is you can hit…

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The Inspiration Behind MPN

I was a member of a big ad network for almost two years. Guess how much money I received in ad rev share? Exactly zero. None. Zilch. Nada. Mind you, according to my numbers, I probably was only due about $89, but in the early stages of a podcast, a single check for $8 from…

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